News

This is our legacy... this is our story

  A Will That Shaped History... Since 1954 In Attaba Square, where time tells the tale of an industrial and commercial legend that transformed Egypt and the Middle East, the story of Azzam Watche...

Richard Mille: Why Do the Wealthy Pay a Fortune for a Wristwatch?

When Rafael Nadal wore a Richard Mille watch during Wimbledon, it wasn't just sponsorship—it was a statement. A declaration that the rules had changed. That million-dollar watch wasn't merely an ac...

Longines: Shattered Records, Fought the Nazis and Captivated Hollywood!

(Saint-Imier, Switzerland) - In a secret underground archive guarded by armed security personnel, confidential documents have just revealed how Longines watches transformed from mere timekeeping i...

From Cartier to Richard Mille: Mohamed Salah's Secret Watch Collection That Rivals Football Legends!"

While Mohamed Salah dazzles fans with his killer goals on the pitch, he equally stuns luxury enthusiasts with his private collection of high-end timepieces each a masterpiece of art and engineering...

H. Moser & Cie: The Untold Story of the Most Famous Watch Brand You've Never Heard Of

(Geneva, Switzerland) – In a quiet corner of the Swiss luxury watchmaking world, where big brands spend millions on advertising, sits H. Moser & Cie —a brand revered by watch connoisseurs yet r...

Lange & Söhne: The Story of a German Watch Empire from Revival to Global Prominence

  Glashütte, Germany– In the valley of the Eastern Ore Mountains, where the roots of German watchmaking run deep, A. Lange & Söhne stands tall as one of the most prestigious luxury brands that...

Who Dived First Blancpain or Rolex?

Battle of the Depths: Who Dived First into the World of Dive Watches Blancpain or Rolex? In the silent world beneath the waves—where only the diver’s breath and the echo of water can be heard—ther...

Tag Heuer... A Swiss Legend Told by the Hands of Time.

  Before becoming an icon adorning the wrists of Hollywood stars and world leaders, it was just a small workshop knocking on the doors of glory in a remote Swiss town... This is the story of tran...

TISSOT From a Mountain Workshop to a Global Empire!?

  In the shadows of the Swiss "Le Locle" mountains, where watchmaking breathes its authentic spirit, the year 1853 witnessed the birth of a brand that redefined the concept of time. Tissot, which ...

The Journey of Time... From the Shadow of Obelisks to the Pulse of Smartwatches

In the ancient streets of Egypt, where obelisks stand tall under the midday sun, the Egyptians were keeping time 4,600 years ago. Today, as our fingers glide across the screens of our smartwatches,...